Friday, February 8, 2013
Thursday, February 7, 2013
But there is that one thing.."Due to today's conditions we may not be able to send it at once.." But the catalog "Big Style Presentation will be rushed to you.
Just don't count on those dresses.
Tuesday, February 5, 2013
But most importantly you should expect an "Atomic Change"!
This ad is from 1946 and 'Atomic' anything seemed like a good thing. But I don't think you'd walk down the street in your new dress and Mable would comment "Why just look at your Atomic Change!"
Monday, February 4, 2013
Doesn't she look snappy? The military influence shows in the double breasted suit jacket with crisp collar and cuffs. Plus there is the eagle on her purse. But her bright pink matching hat and bag are set off with that cluster of red (bakelite?) cherries. Fabulous!
Tuesday, January 29, 2013
(BTW the Serbin of Miami folks were really from Fayetteville, Tennessee. Figures.)
Saturday, January 26, 2013
Be a super peasant? Really? Maybe it's because I was there, but there isn't much to inspire fond memories here. Some of the prints were cool (note the green dress with the graphic lines), but the flip side was a LOT of bad knits and "man-made" fabrics. Also it looks like the expectations of a sewers skills had lowered. Those gals who could rock a shirtwaist dress a few years back now were making some pretty basic stuff. These kids clothes are especially plain and boring. Or maybe I'm becoming a grouch.
(A re-post from August, 2009)
Friday, January 25, 2013
Thursday, January 24, 2013
Tuesday, January 8, 2013
"Anyone who has known the satisfaction of wearing custom-made clothes finds it hard to satisfy herself with a ready-to-wear garment. The sense of comfort that comes from a frock or coat which fits in every smallest particular - the confidence attained by the knowledge that one is wearing a distintive, individual garment, combining one's own choice in fabric, design and color - such satisfaction can be secured only by the possession of a made-to-order wardrobe."
"It is not necessary to be rich to become one of the distinctively dressed women of the world. Any intelligent woman or young girl who is willing to give a reasonable amount of thought and time can wear made-to-order garments at a smaller expense than she can buy a ready-to-wear outfit."
Friday, January 4, 2013
You just need to sell six subscriptions!
Thursday, January 3, 2013
Tuesday, January 1, 2013
Monday, December 31, 2012
Monday, December 24, 2012
Saturday, December 22, 2012
Wednesday, December 19, 2012
Friday, December 14, 2012
Wednesday, December 12, 2012
I wasn't able to find out much about this company, but this particular one was mailed to a Miss Elise in California, so they must have been nationwide. After all Florida Fashion Inc. "Brings Florida Glamour To You!"
Actually I always enjoy these sorts of catalogs because this is what women really wore and bought for their families. My mom (or your grandma) would have ordered from these exact sorts of catalogs and paid these prices. They could "Look like a Million! - for little money".