In The American Magazine, March 1945, we have Wendy Russell New York "top-flight fashion model and styling adviser to half a dozen manufactures" wearing a suit that "does duty for five costumes". Her "hat happened to cost a dollar, and her jewelry came from a junk shop." This gave her panche, which freely translated, means "Put your hat over your right eye." It doesn't hurt she is "standing before a Vertes screen"!
This fabulous Fredrick's ad from 1966 came on the back of the TV Prevues insert in the Seattle PI Newspaper. This might have come to my house. And I clearly remember studying these ads closely. I KNEW they were for bad women, certainly nobody I knew wore these sorts of things. I didn't really know (at age 10) what a 'bad woman' was. But I did feel like I was missing out on something important. Would I ever look like that? Could I ever wear that play suit? Turns out I still don't have the answer to that question.
This old idea could be pretty great today...and you might not have to cut up old hats and discarded school pennants. Found in Home Decoration with Fabric and Thread, 1940, Illustrations and Text by Ruth Wyeth Spears.
Here we have more from "The New Dressmaker" put out by Butterick in 1921. These are the measurement guidelines you need, even for your doll.
"It is absolutely essential that you buy your pattern by the right size. In no other way can you be sure of securing the perfect lines of the original design. The right size will save you time because it means there will be no unnecessary fitting. It will save your material. A size too large takes more material than you require while a size too small might make your dress unwearable. Insist on being measure each time you buy a pattern. New corsets or an unsuspected change of weight may have altered your bust, waist or hip measure. Before buying a pattern put on your best corsets and lace them properly. Wear a waist or dress that fits nicely. Never be measured in old corsets, over your coat, or in a clumsy dress or a negligee."
"Altering Waist Patterns For Figures That Vary From The Average"
"For a Figure Broader at the Back than at the Front, for Square Shoulders, for Sloping Shoulders, for a Full Bust, for a Small Bust, for Round Shoulders, for an Over Erect Figure."
This helpful advice is from The New Dressmaker, The Butterick Publishing Company, 1921. "The New Dressmaker is the accepted authority on dressmaking and tailoring and the methods which it gives may be used whenever the current styles call for them"
This is one offering from the August 1928 Gorcy catalog. Gorcy was based in Montreal and many of the ads are in French and English. This one caught my eye because I haven't seen a Sewing Machine Scarf or one for a Phonograph. These were stamped patterns that came on different fabrics (at different prices) . Then you could buy cotton or silk embroidery floss 'make the article'.In 1925 Emile Gorcy patented his Transfer Ink with mutton fat as the main ingredient.
"Be it known that I, EMILE Gorcy, a citizen of the French Republic, residing at Montreal, Province of Quebec, Canada, have invented certain new and useful Improvements in Transfer Ink...This transfer ink is formed of the following ingredients, preferably combined in the proportions indicated, namely: mutton fat,49 parts; black soap. 14 parts; and aniline coloring, 7 parts."
This is from a Modess ad in Life Magazine, February 1951. The often featured fashion in their ads, but this jacket is pretty terrific and I wonder if it was ever a real thing. And don't miss the text...the box was "so cleverly formed that, when wrapped, it looks like one of a dozen purchases...never like a napkin box." So what did a napkin box look like before?
This wonderful treasure - McCall's Golden Do-It Book is chock full of "Crafts, projects and activities for boys and girls from 6-14" These were mostly from the grown-up version, McCall's Needlework and Crafts Magazine. These were adapted by Joan Wyckoff, edited by Nan Comstock and delightfully illustrated by William Dugan.
Welcome! I have this blog to share the treasures I find related to vintage sewing, and vintage fashion with occasional detours into whatever crosses my path. Everything I post is from some actual item I found. If you'd like to buy something you see contact me.
I sell sewing patterns for a living, you'll see the link below. Come on by!